Hong Kong is a prosperous and exiting place. It is renowned for the amount of investment that it attracts and the business opportunities which it offers. This, combined with the fact that Hong Kong also has an established infrastructure and enjoys great weather for most of the year, makes it an ideal location for a fashion week.
The hong kong fashion week is now into its 18th edition, and with each year it grows in popularity and credibility. Each year thousands of people descend upon the island to revel in the cacophony of garments which are displayed so elegantly by hundreds of models. The show is now regarded as one of the leading fashion events in Asia and is an essential visit for anyone who wishes to make an impact on the fashion industry in this part of the world or who intends to obtain a supplier from this area.
Despite being held in Hong Kong, the Fashion week is an international affair with exhibitors from all over the world, making it a great opportunity for designers who wish to access the local market. Similarly it represents a good opportunity for retailers based in Hong Kong to access designs from around the world. With the exhibition taking place in the summer it is natural that the show is concerned primarily with spring and summer collections, with around 1,100 exhibitors displaying their offerings over the course of the week.
Whilst there is a distinct professional feel to the fashion week, the show is also open to the general public. The majority of the visitors at the show will consist of buyers from a whole range of department stores and commercial outlets, but there is still plenty to keep the average member of the public entertained.
The items on display at the fashion week cover the whole range of categories, including smart evening wear, casual wear, sports clothing and accessories. These items can be viewed either by attending the number of catwalk shows and parades or by strolling around the large exhibition area.
The fashion week is held at the honk kong conference and exhibition centre which transforms its 5 floors during the event in order to become a huge fashion paradise where visitors can meet with buyers, create good links within the industry and find some unique items of clothing to add to their wardrobe.
The city as a location is also a wonderful place to visit and with some outstanding restaurants and views, do you really need an excuse to visit hong kong fashion week as part of your work?
Catherine loves working in the marketing and sales field and focuses on work as an exhibition stands contractor and offering direct marketing advice for exhibition attendees.
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